Plain English Meaning
If you can't safely complete the landing from a circling approach, you stop the approach, climb, and turn back toward the runway you were aiming for, then follow the published escape route to a safe altitude and holding point.
Full Definition
A missed approach is the procedure flown when a pilot is unable to continue an instrument approach to a landing. During a circling approach, a missed approach is executed when the runway environment is lost from sight, when the pilot cannot maintain the required visual reference, or when a safe landing cannot be made. The pilot must initiate a toward the and continue the turn until on the .